Commercial insurance that puts you first

Primary General is a commercial underwriting company with a difference: we focus on putting the broker first.

We provide our brokers with bespoke service, quality underwriting, exclusivity and access to our people.

Our underwriters have established track records and offer flexible, solution-based approaches with effective decision making. In line with our commitment to providing the best underwriting solutions available, our product range is continually evolving, based on our latest market research.

Building and maintaining strong relationships at a local level is core to our business proposition and we aim to provide an exceptional service and support at all times, from Business Development to Underwriting to Claims.